(Excerpts from a London Evening Standard report Authored by Lynda Whitney)
GOVERNMENT funding to UK charities has fallen by £1.3 billion since 2010-11, a drop of nearly nine per cent, according to the National Council for Voluntary Organisations.
It is no surprise, then, that charities are fighting back by increasing their fundraising efforts ...
"There was a huge increase in demand for fundraisers following the economic crisis in 2008, and it has remained consistently high, fuelled by a shortage of good quality candidates," says Hayley Robinson, head of the fundraising recruitment team at TPP Not For Profit in Cannon Street.
Aled Morris, chief executive at recruiter Harris Hill, which specialises in charity vacancies, agrees, saying: "Demand for fundraisers across the charity sector in general is high - everyone is looking for them."
Hiring a new fundraiser is expensive, so charities want candidates who come with a proven successful track record of raising funds.
The solution, for those who do not yet have this track record, is an internship or a volunteer stint that gives candidates the skills and experience that charities want... Once in, the route to the top is an unlikely combination of dedication to the charity cause and sales skills.
Volunteering as a charity trustee can help build a bridge to the charity sector, for people with professional skills in law or finance.
"There has always been a clear career ladder," says Paul Marvell, director of professional development at the Institute of Fundraising (IOF), which offers training for those already in fundraising roles and an Introductory Certificate in Fundraising course for those looking to find out more... "The skills used in fundraising are very close to those used in a sales role," adds Marvell. As a result, the chances of transferring to the charity sector from a corporate role that involves business development are far greater than they once were.
"Charities have been reluctant to consider corporate candidates as too 'salesy' and money-driven," says Hayley Robinson (of TPP), "but this bias is changing, particularly among smaller charities. They are recognising that a more commercially-minded, target-driven approach could boost their income levels so hiring a corporate candidate seems to be a smart way to get the right experience and skills."
Fundraisers must be able to compete with others chasing the same funds.
Fundraising offers rewards money cannot buy - the certainty of making a difference.